For countless creative leaders, social media provides a virtual venue to feature their work, amplify their stories, and build community around shared interests and experiences. Millions flock to platforms like Instagram, TikTok, Patreon, and more to build audiences for their offers and tap into ways to monetize their creativity. While there’s no exact blueprint to break through online, there are some key factors that separate the creators who flourish from those who flop.

In this Arts Business Clinic, you’ll learn how to craft a social media strategy for your personal brand that doesn’t leave you feeling cringey about self-promo or fatigued with content creation. We’ll uncover why it’s valuable to have an active and intentional social media presence as an independent artist, how to identify which platforms deserve your focus, and how to get started with developing your signature content style.

Briaan L. Barron is a creative director, Brand Whisperer, and self-belief coach giving hidden gems permission and tools to shine online. With over a decade of experience in branding and creative marketing, plus a lifetime of curiosity about social and cultural leadership, Briaan teaches emerging voices and talent how to harvest their potential and package it to share with their best-fit followers and supporters.